Top Eco-Friendly Paint Products for Home Interiors

Written By Dana Leavy-Detrick
A spacious room with white walls and a grey accent wall adorned with 3 pieces of artwork behind a blue velvet couch and light blue rug.

Painting Solutions for a Healthier, Greener Home

When it comes to transforming your home with a fresh coat of paint, your choices go beyond just color and finish. The type of paint you choose—and how it’s applied—can have a big impact on your health, indoor air quality, and the planet.

Switching to low-VOC or zero-VOC paints means a healthier home for your family and pets—without compromising style.Whether you’re looking for low VOC paint, natural paints, or recycled paint options, we can help you choose the perfect product for your project.

Why Choose Eco-Friendly Paint?

Traditional paints often contain volatile organic compounds (VOCs)—chemicals that release into the air and can cause headaches, respiratory irritation, and long-term health risks. They also contribute to smog and environmental pollution.

Eco-friendly paints, including zero VOC interior paint and natural formulas, are designed to reduce or eliminate harmful emissions. Benefits include:

  • Better indoor air quality for you, your family, and pets

  • Reduced environmental impact during manufacturing and after application

  • Low odor for a more comfortable painting experience

  • Long-lasting finishes that rival or exceed traditional paints

Types of Eco-Friendly Paint Products

1. Low-VOC and Zero-VOC Paints

These paints meet strict environmental standards with minimal VOC content. Popular brands include Benjamin Moore Natura, Sherwin-Williams Harmony, and Behr Premium Plus. They’re perfect for homeowners searching for the best low VOC interior paint brands.

2. Natural Paints

Made from clay, chalk, plant oils, and minerals, natural paints are biodegradable and often produced sustainably. They’re ideal for allergy-sensitive households and green home renovations.

3. Recycled Paint

Manufactured from unused paint collected and reprocessed, recycled paint options are great for reducing waste while still offering quality coverage.


Trusted Eco-Friendly Paint Brands

With a push towards sustainability in design and building, more “green” paint products and brands are entering the market, offering different benefits, color palettes, and price ranges. Here are a few trusted brands to check out:

1. ECOS Paints

  • Zero‑VOC, latex-free, water-based paint with strong commitment to non-toxicity—ideal for those with chemical sensitivities.

  • Delivers great coverage, adhesion, mildew resistance, and even uses recycled containers.

  • Independent testing showed it performs on par with conventional paints in color and durability.

2. Clare Paint

  • Zero‑VOC, GREENGUARD Gold certified, designer-curated color palette, and sustainable packaging.

3. Benjamin Moore – Natura & Eco Spec

  • Natura: Zero‑VOC, odor-free, fast-drying, and widely available.

  • Eco Spec: Zero‑VOC acrylic interior paint with Green Seal certification, uses Gennex® colorant to remain VOC-free after tinting.“Eco Spec” matched performance of conventional paints in testing, and is widely preferred by designers for its quality, rich pigmentation, and eco-conscious profile.

4. AFM Safecoat

  • 100% VOC-free and free of hazardous air pollutants (HAPs).

  • Designed to promote healthy indoor environments—fast-curing and soap-water cleanup.

5. BioShield Paints

  • Clay, chalk, and plant-based paint that’s natural, biodegradable, and biodegradable. Ideal for restoration and historic preservation.

6. The Organic & Natural Paint Co.

  • Fully VOC-free, uses natural raw ingredients like clay, often with recycled and vegan-friendly formulations.

7. Pure & Original

  • Paints with 100% natural and organic pigments, water-based, additive-free, vegan, and cruelty-free.

8. Backdrop Paint

  • Low-VOC latex paints with trendy colors, limited palette, eco-conscious (GreenWise certified), and compact sample presentation.

Green Painting Practices

Even the best eco-friendly painting services can be made greener with the right techniques. Pay attention to things like:

  • Proper Surface Preparation – Doing so reduces the need for multiple coats, saving paint and energy.

  • Efficient Application Tools – High-quality rollers and brushes waste less paint, which means more cost savings.

  • Responsible Disposal Methods – Donate leftover paint or take it to a recycling center.

  • Locally Sourced Products & Brands – Choosing paints made nearby reduces transportation emissions.

Do Eco-Friendly Paints Last as Long?

Some might assume that eco-friendly paints don’t perform as well as traditional products. But the truth is, most sustainable home painting products match or outperform conventional paints in coverage, durability, and color retention.

Eco-friendly painting isn’t just a design choice—it’s a commitment to your health and the planet. From non-toxic wall paint to sustainable home painting ideas, every choice makes a difference.

Final Thoughts

  • Top of the list: Brands like ECOS, Benjamin Moore Natura/Eco Spec, and Clare are standout choices for performance, certification, and sustainability.

  • If you’re managing sensitivities or want the cleanest possible environment, ECOS or AFM Safecoat are top-tier picks.

  • Looking for stunning colors and strong green credentials? Clare Paint delivers both.

  • For ease of access without compromise, Benjamin Moore’s lines are reliable and eco-conscious.

  • For natural and traditional finishes, consider BioShield, Organic & Natural Paint Co., or Pure & Original.

Ready to Get Started?

Contact us today to start your next green makeover and enjoy a healthier, more beautiful home.

Dana Leavy-Detrick
Next

Is Latex Paint Toxic to Pets?